This Leap Year has blessed us with some musical comfort for our ears. Well, at least if you’re into pop and rap. Drake and Bad Bunny have released new music on their YouTube channels. Leap Day was a huge date this year and Bad Bunny more than Drake has surprised us listeners and music enthusiast with a new sound and philosophy.
Benito clearly is living his best life, full of eventful programs, booked, and busy in representing his country and community, Puerto Rico and the Latinos. His first album “X100PRE” (“Por Siempre”) carries a range of emotions that go from a place of sad nostalgia to a euphoric state of mind, with its hits “Solo De Mi” and “La Romana“. His new work, “YHLQMDLG” is testimony of a new character of Bad Bunny, a side of his persona that we were introduced to but not fully engaged with. It is time for Bad Bunny to explode and enjoy every single bit of his fame he has created for himself.
“YHLQMDLG” means “Yo hago lo que me da la gana“, which means “I do what I want to do“. Bad Bunny’s sweet side seems to take a step back and more space is given to his joyful lifestyle, full of dances, music, and good vibes. There’s a lot of YOLO life in this album, way more than in “Oasis“, a project he worked on with J Balvin. The music videos related to “YHLQMDLG” show the same theme and subject, which is the point of view of a young boy (probably a younger Bad Bunny) listening and vibing the songs he listens in his room with a 90s cd player and headphones.
Born and raised in Almirante Sur, Puerto Rico, Benito Antonio Martinez Ocasio found his way in the American trap/rap scene by collaborating with worldwide known artists like Drake, J Balvin, Maluma, and Daddy Yankee. It is important to notice the evolution of Bad Bunny in the music industry because as a Latino he is using his own ways to represent his community and heritage. Reggae and latino trap are his focus, but differently from other artists of the same background of his, Bad Bunny sticks to Spanish when delivering his verses. This kind of choice is a simple and direct one, but also pretty much significant for the Latino community, especially that part living in the USA. Coming from Puerto Rico, a Hispanic country under the influence of the USA, Bad Bunny’s music can be a bridge between two cultures, through a form of expression that requires a universal form of art: music.
Maybe the artist’s desire to speak only Spanish is sign of his comfortability in his new position in the industry, where he can finally claim that bit of respect and recognition in the artists’ hierarchy. It is also a symbol of a lifestyle that has seen struggles and misrepresentations, poverty and hard work, that now has found some kind of relaxation in a young man’s journey, especially in the creatives’ bubble.
A part of enjoying his music, I appreciate Bad Bunny’s evolution and I’m happy to follow his journey as an artist and as a man. I’m curious to see how his music will develop and expand at a global level.
Ugh, I miss Puerto Rico so much!
the curly flower