February is coming to an end and here I am thinking about how social media has been beneficial to me in the last weeks. Last time I shared my thoughts and tips on Twitter, but now I want to take some time and focus on Instagram.
Differently from other social media, Instagram is an image-based platform, where colors, hues, and aesthetic formats are essential in order to obtain an engaging delivery. In the fashion industry, Instagram has had its ups and downs. Started as an “instantaneous” application, Instagram’s feeds in the early days were full of pictures taken with your own smartphone. There were pictures of sunsets, cakes’ close-ups, a sneak peek of the local bodega, but artistic effort was not at the basis of the users. Between 2016 and 2017 Instagram began to be a global marketing tool, where analytics would play a huge role and new jobs would be needed for brands and agencies. Influencers bloomed, numbers of followers, finstas, and start-ups became the trend and the standard.
At the moment, Instagram is facing a downfall, but at the same time it’s being cautious in observing its members. Instagram communities rely a lot on images and videos, and the latter is what the social media is aiming to be more and more creative on. IGTV, longer videos uploads, filters: all in the name of traffic and entertainment, money that comes and goes among the creatives.
As always, I can’t speak for each and everyone of the general public, but I can say that if you’re on Instagram you probably share one universal goal: to stay in touch with a community, whether they are your in real life friends, online friends, or coworkers. I can say that I’ve grown up with Instagram, at least from 15. Instagram has seen my presence on its platform for almost ten years, with different approaches and nicknames – from gbaldini to giulisdreams, and ultimately, thecurlyflower.
Instagram has a versatility like no other apps has, but it is not democratic platform. Followers and quality content is demanding, especially if you’re in an industry where art is part of its focus. If you don’t keep it up with your personal feed or if you don’t establish a certain identity along your peers, you won’t have much visibility. But this comment can be pretty much irrelevant, because many successful people don’t use nor have a huge amount of followers and yet they do have a solid image, career, income, and status in their field. Fashion works hand in hand with art, since it includes the construction of clothes, with visuals, concepts, and technical crafts. Instagram has been and still is a great marketing tool for the fashion industry, because it gives the industry the chance to showcase and interact with the clients at any time and from every place.
As an aspiring fashion journalist and college student, both Italian and Brazilian, living in NYC, I’ve realized that my contacts on social media are extremely diverse. In addition to that, my interests and goals that I want to achieve through my voice and writing go towards people who are social activist, politicians, and educators. I also allow myself to follow comedy pages too, since my creative writing is in constant need of humor and punch-lines that can inspire and motivate me at the same time.
I’d like to share with you my top 10 accounts I enjoy follow, that both instruct and motivate me. Besides my close friends, these accounts might be more accessible to you as well as speak more to you, depending on who you are or what do you want to invest on Instagram – time, money, or just leisure.
- Yara Shahidi
- Elaine Welteroth
- Alicia Keys
- Jasmin Brown
- Adwoa Aboah
- Rupi Kaur
- Chidera Eggerue
- Zoe Kravitz
- Evelyne S. Afaawua
- Iskra Lawrence
I know, they are all women, gorgeous, intelligent, and inspiring beings. Whenever I come across their images or videos, I learn something. They make me feel proud, good, and positive. I’m glad to follow their virtual pages because no matter what industry they are in – acting, journalism, business, modeling, etc. – they speak to me and most importantly, I can see myself having honest conversations with them. Why would you want to follow someone you wouldn’t be down to talk to if you could meet them in real life?
Hope this helps and I encourage you to take a look on your social media handles. Make sure you’re surrounded by only good vibes! No cap!
the curly flower