As we’re approaching the end of the first month of 2020, I wanted to wrap up three of the best pieces I’ve read so far in fashion. As I always state, journalism in fashion gives readers the chance to learn multiple topics under one subject, starting from one discussion and ending to another piece of information.
January has been a month of retrospective, which allowed me to understand my feelings toward my interest in fashion, how I plan to navigate in this world, and exploring the options I can afford to get into this world. My time in Paris made me realize how the European scene works and if I could see myself in there. My whole time in Florence during this winter break gave me the just amount of taste of how the creative scene is, with its pros and cons. Gathering all this information in one month was a lot, but enough to have a steady idea of what I want to do and what my possible strategies are to make my dreams a reality.
Amongst many articles I’ve been reading, three of them stood out to me. They are all in English, since most of my Italian readings this time have been related to politcs and music. There’s a reason to this madness, but I’d like to focus on these three pieces first on this post.
The first article is one on Mrs. Press, Editor of Sustainability of Vogue Australia, by Romi Mellery-Pratt and Sophie Soar. Published on The Business Of Fashion (BOF), the authors depict the journalistic journey Clare Press has done in more than 20 years inside the fashion industry. Starting at Rolling Stones, she took the leap and went to Australia, where she first freelanced for Laura Brown at Harper’s Bazaar Australia. Later on, at the age of 27, she became features editor at Vogue Australia.
What I appreciated about this article are the lessons that Mrs. Press speaks out. Given her journalistic background and inspiring journey, her words sound both energetic and realistic, which give you a push to pursue your dreams.
“When you’re starting out, you have to demonstrate that you’re up to it and that you really care.” This made me happy to read, because I personally do have a specific goal I want to reach through my work: represent the underrepresented. However, if I must keep it real with y’all, I sometimes lack of faith in myself because I have many ideas I want to execute, but I just don’t have enough confidence or tools that can give me an access to certain resources. Nevertheless, I keep being positive and use all the materials I got.
“We’re at a milestone moment in the arc of fashion history. (…) … the discourse around sustainability in the media didn’t touch climate until even 2019. Now, seeing 43 brands sign the UN climate charter was phenomenal. We’re understanding that sustainability, like diversity, is deeply embedded in the ways in which we view our world.” Fashion journalism is able to give you lots of inputs for new projects and information you’re seeking. It’s an industry that tries to stay updated in the present, is linked to the past, and is vibrant with many ideas for the future. Fashion is culture, economics, and art all together.
“My advice is to be bold. Forget what’s gone before.” Thank you, Mrs. Press. As a young woman of color and a current undergraduate college student, I need these words. I already see myself out of the academic environment I am in, but even as an independent creative, entrepreneur, and freelance journalist those words are necessary. Thinking outside the box isn’t a choice, is a need.
Another article I appreciated was Gianluca Russo’s Teen Vogue piece on the latest Ivy Park Collection by Adidas and Beyonce’. The piece is on how the so waited and beloved athletic-leisure line has been lacking of plus-size measurements. Considering Queen B’s advocacy and heritage, such absence in her line made her fans and many plus-size fashionistas wonder how successful was in reality this collection. Beyonce’ has also faced some negative comments on how she managed her campaign, by giving free clothes to some Hollywood people instead of giving to her fans.
Personally? Yes, she could’ve included not only more items in her collections (about 36 pieces, including skirts, jumpers, bags, and sweaters) in addition to a broader size spectrum. However, she did have a plan and her marketing worked regardless of how negative some of her fans have been: she still has them, and they still love her. Real hot girl sh*t, as Megan would say.
Influencers and fashion models have become almost synonyms between each other. It is important to read about the modeling industry in order to understand some brands strategies. In this way consumers are able to discern in a more conscious way their purchases, making it fashion not only more enjoyable and personal, but also as a form of identity and advocacy with which a person might identify to.
Particularly in this piece, the BOF made a profile on Jennifer Lopez, describing how she became the face f three major fashion houses and the reasons behind these choices. One quote caught my attention:
“The labels currently working with Lopez represent a broad appeal across sectors: mass (Guess), aspirational (Coach) and luxury (Versace), reflecting Lopez’s appeal across audience segments, from price points to global markets.”
As you can see, there’s a specific agenda behind every fashion company. They choose celebrities based on how they live and portray themselves, not anymore the viceversa: it’s more like the brand describes a celebrity rather than the opposite.
Let’s see what New York Fashion Week will bring us, and what will this 2020 will signify. For now, the year has started with a spicy tone, full of ideas and inspirations: we’ll see how it rolls later on.
the curly flower