A valid reason to read and reconsider fashion in journalism

Dear readers,

In my previous post, I mentioned that new things are coming to my life. The last year was a bit of a roller coaster, but my passions and my fragile but STRONG heart have been there for me: they got bigger, stronger, and sharper.

Writing about fashion isn’t easy. Fashion journalism is sometimes taken for granted or mistaken for lifestyle writing. It is true that at some extents fashion is a lifestyle topic, which can be listed under the entertainment umbrella. But I’m afraid fashion is the Pluto of Journalism, the solar system among communication, the universe. Pluto is either a dwarf-planet or non-planet, but important to study in astronomy.

No matter how frivolous might appear, fashion is important and carries a huge complexity of topics within itself. Fashion describes the trends of a community, the values of it, along with the sociological dynamics and economic consequences. Fashion involves labor and law knowledge, which require a deep level of civic discipline. Without fashion journalism, we would be too broad, confused, and shady in knowing exactly what is happening among a certain group of people.

Like visual art or dramatic arts, fashion is a form of expression with which artists are able to communicate. Fashion is born from a creative individual, who is either able or not to transform his or her abstract concept into a commercial tool to the public: fashion, differently, or at least, more precisely than other art forms, serves the public in a very direct manner. Fashion touches politics, religion, etiquette: the ingredients to any civilian code in any society, historical and not.

Fashion is a huge topic. What most fascinates me about fashion is the outcome’s process with which an artist comes up for his or her product. In addition to that, my biggest interest in fashion is always the motivation with which an artist was pushed by to create such a piece of garment.

More in-depth, my motivation to get into fashion journalism has been moved by two experiences: modeling and sustainability. The last one has developed later, more precisely in the last year until now.

Modeling made me understand the marketing side of fashion, that part where I see the visual production of the pieces themselves. However, the core of fashion stands in what the models wear. What am I wearing? I would ask myself. What am I buying for this casting? I would say to myself while browsing my closet and wondering what to choose. Do I really need this t-shirt? Why is this bag so important to me? Is it, though? Lots of questions that were suppressed for an amount of time. But then I decided to be more investigative and decided to apply my academic and journalistic skills to explore one specific side of fashion: fast fashion.

Fast fashion is the type of marketing that happens in the fashion industry when a brand produces lots of products in a very short amount of time, with cheap fabrics and low budgets. The economy around fast fashion isn’t safe nor provides any financial stability to the workers in it. The members of this industry who mostly pay high costs and put their lives in danger are men and women in/from developing-rising countries, such as China, Indonesia, Vietnam, India, Bangladesh, etc.

After reading Elizabeth Cline’s “The Conscious Closet” (2019), I had the chance to dig in and expand my knowledge in fast fashion. However, I don’t like to report and solely think about the matters I write about. I always try to gain some sort of lesson or at least I wanna be active and participate in what I’m writing for. For this reason, Cline’s book was a very good choice of mine, because the author not only explains what fast fashion is and is becoming but she also proposes detailed ways in how fast fashion can be reduced and reevaluated.

This book, along with my podcast class, inspired me to commit to sustainable fashion, where thrift shops, vintage clothes, and resale stores are the protagonists in this colorful scenario. As I intend to follow this new journey of mine, reporting how we can beat the disadvantages of fast fashion, I wanna be part of the sustainable fashion movement.

In Los Angeles, I had my first taste of appreciation towards the resale industry, by visiting for the first time Buffalo Exchange. I bought a dress with printed sunflowers on it. The following days I remember walking down Melrose Avenue and browsing inside every clothing store. I was killing and enjoying the time, but while I was looking at these clothes I was feeling that somehow this experiencing was fun, interesting, and at the same time ethically good, hence an intriguing sentiment was being born in my chest. It all sparked again in Atlanta, where thanks to the creative community I got in touch with I was able to visit vintage stores full of stylists, designers, and experts in the industry. It was more than art: it was business, it was a dealership, the art of communication, it was quality-searching, style-hunting, all with the same object: make a less negative impact on the planet while keeping the love for fashion alive. Buying or swap clothes is indeed a good act for the planet since the fashion industry is one of the top three most polluting industry in the world. Plus, sustainable fashion connects more people together and makes them appreciate more their clothes. It was art and communication, together.

For this reason, thecurlyflower.com will become once and for all the channels for my passion. This blog started as a diary, where I would mostly explain my views of the world and introduce myself in front of certain topics while living in specific situations.

From now on I would like to approach social media with a sharper journalistic attitude while maintaining the transparent and distinct tone I’ve always tried to use here with y’all. Poetry and my other creative writings will be always part of me, but it’s time for me to start setting in motion my writing in fashion, after having finally found a specific start, view, and purpose.





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